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Luxury Affordable

Making Luxury Affordable to Thousands of Customers since 2002

When You know you're in love with someone you truly want to spend the rest of your life with and waiting isn’t an option, you don't need to sink yourself into debt in order to buy a gorgeous engagement ring for the love of your life. With that thought in mind and having gone through the difficulty of planning the budget myself, I and my brother came up with an idea to create handcrafted fine jewelry to give customers the opportunity to make their loved ones happy without breaking the bank.

At the same time, we wanted to create jewelry pieces worth becoming a family treasure of timeless beauty which means they must be of highest quality and could be considered a good means of investment.


It meant that it must be natural earth-mined diamonds and precious metals of real value. We knew we would never compromise the quality and the source of our products because we care where our diamonds come from. Customers must be sure that when they order from us, they are ordering conflict-free diamonds only! We believe that jewelry must reflect unique personality of their owners and everyone should have a chance to create that special one-of- a-kind jewelry piece and it must be easy too. That’s why we made our jewelry fully customizable and every piece is made to order, nothing in our factory is pre-made so that you know that this ring was made for you and nobody else. Our experienced team will guide you through the process of creating your jewelry and will be there at every step.

We took our time to improve our knowledge and experience, recruited the most talented designers and jewelry makers who were as passionate about this idea as much as we are and that’s when our company was born in 2002. I hardly felt prouder in my life when I could give my wife a diamond ring created in our small factory. It keeps reminding me that years of hard work pays off. PrimeStyle is our passion to offer customers fully customizable handcrafted fine jewelry which turned into reality. None of our work is being outsourced. We make love affordable since 2002 here in New Jersey, right across the Hudson River, Minutes away from busy New York.

Thank you for taking the time go get to know our shop. I hope you enjoy wearing our designs as much as we enjoy creating them for you!


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